The first thing we model is the demographic layout of the community, especially as it pertains to income levels. As this chart indicates, the highest 20% of the consumer income levels spend by far the majority of the money on goods and services. That makes sense since they have the largest amount of disposable income.

This does not mean that all the activities, goods and services should only cater to this higher income group, but it is an important part of a Town Center's demand.